PD Dr. Christine Vallaster

I habilitated from the University of Innsbruck evaluating the research question on how to align enterprises to their corporate brand. The focus of this cumulative work was on corporate structures as well as the role of top management, which is considered a factor for generating brand supportive employer behavior.

My research work was supported over the past years by the Alexander von Humboldt-Stiftung as well as the Deutschen Forschungsgemeinschaft (DFG).

My scientific contributions were published in magazines and journals such as the Journal of World Business, Journal of Business Research, Industrial Marketing Management, California Management Review, European Journal of Management, Journal of Marketing management or Qualitative Research: An International Journal. I also write reports for practically oriented magazines, such as the Harvard Business Manager.

Besides being a university lecturer, I am also working as a consultant in the field of strategic brand projects, for both national and international enterprises.